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In mid 2006, we at Nitro 2 Go got this crazy idea of setting up a website for up and coming artists. We love music and saw the web as a phenomenal medium and thought, hey, if MySpace can do it so can we. We believe in karma, what goes around, comes around and by helping a lot of other people gain notoriety as well as help them make their dreams come true, who knows, maybe they’ll also try our products. The project has morphed several times over the past 2 and ½ years as we have continued to add programs and features. Recently, we have built a state of the art recording studio and are in the process of launching a 28,000 sq ft, 3-story nightspot called NitroRocks Café. We are launching the website officially on December 8th, 2008 with The KIIS FM morning crew and “On-Air With Ryan Seacrest”. The website is designed to house multi-genres of music and will give artists an additional platform to showcase their music, communicate with fans, promote their shows and venues, sell merchandise, and upload music videos.
What sets our site apart from other music sites, is artists participating on the NitroRocks.com website have the opportunity to be selected to appear on our NitroRocks.com compilation CDs which will be distributed in tens of thousands of stores helping expand the artists’ audience to a nationwide level. We will be choosing bands from the website, taking their best song, re-recording, if necessary, and then professionally mixing and mastering it with the top mastering labs such as: Bernie Grumman or Precision. Packaged with our compilation CD, we are launching the NitroRocks.com ‘Hotties’ calendar. This calendar will feature girls that have signed up and uploaded photos to the Nitrorocks.com website in the ‘Hotties’ category. The ‘Hotties’ calendar will be shot by a professional photographer whose photographs have appeared in publications such as maxim, playboy, etc. This will also give the ‘Hotties’ chosen to appear, a tremendous amount of notoriety that may lead to future modeling contracts. We plan to have the first compilation CD and ‘Hotties’ calendar ready for distribution in Spring of 2009 and plan to follow up with an additional compilation CD and calendar bundle every 3 months.
What makes the compilation CD so valuable to artists? Well, nation-wide exposure, to begin with. In a recent conversation the president of Nitro2Go had with a former VP of Capitol Records, it was explained that artists must have a fan base in numerous locations around the country before major labels are willing to throw time and money into promoting them. Major labels must feel that the artists have a national or global appeal. The compilation CD and calendar will have UPC codes and will be tracked with AC Nielsen sound scan. The CD jacket and calendar will encourage fans that purchase the combo to go back to NitroRocks.com to view additional photographs and hear more of the band’s music. Once they’ve heard a hot song on the compilation CD, music fans will try and find out much more information about the band, i.e. shows they are playing, where they are located, and more songs to listen to, etc.
“Putting money in your pocket.” I know this sounds like a long drawn out process but we all know artists want to be able to make a living from their music. This whole program leads to being able to sell your music online as well as all of your merchandise, CDs, shirts, etc from one location. We will tie in the listening to songs for free but downloads will be handled through companies such as: iTunes, Rhapsody, etc… therefore generating revenue for the artists. When the NitroRocks Café opens, we plan to have a live performance venue with phenomenal sound and streaming video cameras that will eventually morph into a concert series that will be broadcast live on NitroRocks.com. We also plan to use the site to find new artists to fill our regional and national music tours.
This project has been 2 and ½ years in the making and just like any new engine, you have to prime the pump to get it started so we’re asking everyone out there to upload your videos, music, photos and tell your friends to come and register on NitroRocks.com. We need to fill the site with content so when we have our official kick off on December 8th, where millions of fans will hear about it on the KIIS FM morning show, “On-Air With Ryan Seacrest.” We hope to make this the hottest new website launch since MySpace. We also have up to date feeds from FHMonline.com, EXPN.com, RollingStone.com, MTV.com and others. If this isn’t enough, simply for registering, people can participate in free giveaways such as a free NitroRocks.com t-shirt with the free giveaway items changing every couple of months. There are many other cool features to the website but I will leave it to you to explore and find out what they are. And of course, if you’re too tired to really get all you can out of the website, don’t dismay, just down a shot a Nitro2Go Instant Energy, the most powerful energy shot in the universe. |